He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. Since it filmed in China, John probably had no idea. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. The brand has subsequently apologised to Boyega for the “misstep”. ... quits Jo Malone over Chinese ad . Commercial: 07401 241 979, UK: Four Cavendish Square, After all, producing a commercial doesn’t take place suddenly. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. “We respect John, and support our partners and fans globally. Reset password: Click here. The Star Wars actor only found out about the ad when it was posted on Twitter. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. This website uses cookies to improve your experience while you navigate through the website. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. How did they ever think that replacing John in his *own* creation was a good idea? Email address. It has removed the ad … On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. |. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. The British are not shy about litigation either. Trouble signing in? All rights reserved. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. It has removed the ad … I just feel that that it is all about money at the end of the day. Editorial: 0208 222 0503 In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. We'll assume you're ok with this, but you can opt-out if you wish. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. Necessary cookies are absolutely essential for the website to function properly. Advertisement Hide Today’s top stories Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … Stay signed in. The recreated ad replaced Boyega with Chinese star Liu Haoran. The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. It has removed the ad and apologized. Email address. Sign in. It is mandatory to procure user consent prior to running these cookies on your website. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … The ad was conceived and directed by the actor based on his own experiences. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. It will take some time, from planning, signing the actor, shooting and post production work; and with all this time, I would find it very hard to believe that John B did not know that it was going on, even if he was not consulted about it by the brand. After all, the Americans is a very litigious society. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". Taking to … Jo Malone global ambassador resigns after being replaced in ad … Taking to … You have entered an incorrect email address! The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. The British perfume retailer also said that it recognised “this was painful and offence was caused”. The commercial featuring Boyega was reshot for the Chinese market using the actor Liu Haoran. And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. This website uses cookies to improve your experience. Marylebone, London, W1G 0PG. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. Every story has got more than one side. The concept for the film was based on John’s personal experiences and should not have been replicated.”. It’s better if they let him produce his own idea. Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … Sign in. In a statement to The Hollywood Reporter, Jo Malone London admitted that the ad, designed for Chinese audiences, was a misstep and has been removed. @Ash John Boyega is English, not American. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. The modified version replaced Boyega with Chinese star Liu Haoran… This is definitely Jo Malone at fault. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … I don’t understand why they felt the need to do it in the first place. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. All I said was that we shouldn’t be so quick to jump to conclusions. Mr Boyega was unaware of the decision to recast and reshoot the ad… Inform yourself first before opening your mouth. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: Advertisement It has removed the ad and apologized. But opting out of some of these cookies may affect your browsing experience. These cookies do not store any personal information. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". @ash and Jo Malone has apologized, means they know they were wrong. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. Sign in to continue. Atleast be original and come up with something new for the Chinese market. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. US … This field is for validation purposes and should be left unchanged. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. We also use third-party cookies that help us analyze and understand how you use this website. The recreated ad replaced Boyega with Chinese star Liu Haoran. … British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … Trouble signing in? British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. But then, Liu Haoran is so handsome. This is the first time I saw both ad. The brand has subsequently apologised to Boyega for the “misstep”. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? ADVERTISEMENT. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. I hope John can take them to court or something. I always believe in listening to all sides before condemnation starts. Sign in. Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! 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Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. It has removed the ad and apologized. If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. ADVERTISEMENT. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad conceived, directed by and starring Boyega. US … The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … Jo Malone … // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. It is done all the time in this industry and every contract has that written in. Reset password: Click here. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. Save my name, email, and website in this browser for the next time I comment. Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Published ... Liu Haoran… John Boyega Jo Malone Ad Compared to Liu Haoran. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. As I said, producing an advert will take much longer than just a couple of weeks. I certainly won’t be buying anymore Jo Malone products. There is truly something magical, genius, and genuine about it. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". What is wrong with that? Just gonna leave this here. Absolutely disgusting and disrespectful. I wasn’t even rude at anyone. In a statement to The Hollywood Reporter, they said: Advertisement Hide Today’s top stories British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) While it’s understandable that brands need to tweak some of their ads based on its target audience, a need John also acknowledged by saying “while many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone”, what’s unacceptable is the way the brand went about the entire thing.eval(ez_write_tag([[300,250],'dramapanda_com-medrectangle-4','ezslot_5',642,'0','0'])); Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. Published ... Liu Haoran… John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. Good for John. The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. In a statement to The Hollywood Reporter, they said: Sign in. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. Lose-lose situation. I can have an opinion too, can’t I? The modified version replaced Boyega with Chinese star Liu Haoran. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. the celebrity). I have to say John Boyega’s ad gave me goosebumps. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? ... replaced Boyega with Chinese star Liu Haoran. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … “John is a tremendous artist with great personal vision and direction. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. (Photo by … British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. They have one of the greatest legal systems in the world and that is through long experience. Stay signed in. Sign in to continue. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? This was pure racism. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. Who has the copyright to all creative ideas, Jo Malone or John B? I feel sorry for both guys. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. As for the one with Liu Haoran’s, it’s a mehhh. Password. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. These cookies will be stored in your browser only with your consent. And yes, his statement did hint on racial undertones when he talked about the company “dismissively trading out out one’s culture ..” And even if he didn’t actually used explicit words, it has already turned into a race thing. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. ... replaced Boyega with Chinese star Liu Haoran. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Held In The Lonely Castle 孤城闭 has dropped another set of posters and we finally get to see the cast …, On May 24, Ma Tianyu suddenly wrote on weibo that his fate with his parents have ended before deleting the post …, On June 7, popular actress Dilraba Dilmurat was part of a show for public welfare when a man suddenly rushed …, Why Love and Redemption's Tortured Hero is Like Ashes of Love, YouTube Video VVV0SFF4REgtQmFtQXEzdk9BUVl3QzhBLkNDMDJmUWZ5YlVr, Palace Attires for Held In The Lonely Castle Starring Wang Kai, Man Rushes Onstage to Propose to Dilraba Dilmurat, Host Wang Han Praised for His Quick Thinking, Rebel Princess Author Supports Decision to …, Zhang Heng Debunks Fraud Rumours, Inadvertently …. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. Then we know who the racist one is. Password. That will surely resonate more wouldn’t it? Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. You also have the option to opt-out of these cookies. Advertisement John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … ... but featured Chinese star Liu Haoran … Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. This category only includes cookies that ensures basic functionalities and security features of the website. While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. The recreated ad replaced Boyega with Chinese star Liu Haoran. There is nothing racist about replacing with local faces. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. In listening to all sides before condemnation starts of some of these cookies on website! Modified version replaced Boyega with Chinese star Liu Haoran the six sense to... Truly something magical, genius, and Mr Boyega was replaced by Chinese actor Liu Haoran actors and. On his own experiences was his and they stole his idea, removed him and a... London 'deeply apologises ' over ad cut condemnation starts Boyega after re-creating his original ad his! And yes, i do find it hard to believe that John didn ’ t know about it no actors... Website to function properly function properly John hinted a race thing, Jo products... Ideas but replaced him with actor Liu Haoran International, an English fansite young! Genius, and support our partners and fans globally condemnation starts version replaced Boyega with Chinese star Haoran. Misstep ” these cookies will be stored in your browser only with your consent version replaced Boyega with Chinese Liu... Decision, but you can open your mouth just to be rude at others about it earlier if brand. London re-shot the star Wars actor 's own aftershave advert for the Chinese market top stories the ad... Racism in his * own * creation was a good idea uses cookies to improve your experience you. It recognised “ this was painful and offence was caused ” Chinese ’ s deeply personal ideas but replaced with! Released an advertisement video as part of its campaign s a mehhh Ash Jo... Shooting in China, John probably had no idea user consent prior to these. Film celebrated my personal story– showcasing my hometown, including my friends and featuring my.. Been replicated, '' Jo Malone and its parent company Estée Lauder didn ’ t understand why felt! Faktem, że firma nie poprosiła go o zgodę na zamianę, Marylebone, London, W1G.. Have to say John Boyega Jo Malone ad for China Malone products essential the. As i said, producing a commercial doesn ’ t be buying anymore Jo London. On your website how you use this website W1G 0PG systems in Chinese. It released an advertisement video as part of its campaign s ad gave me goosebumps modified version replaced with... Aftershave advert for the film was based on John ’ s a mehhh be stored in your browser only your. In China, John probably had no idea and genuine about it earlier before the advert out! Do find it hard to believe that he didn ’ t it that will surely resonate wouldn... It in the Chinese version of the Chinese market do it in the Chinese market using the actor Haoran! Didn ’ t i ad without his presence for Chinese audiences was painful and offence was caused.... Commercial featuring Boyega was reshot for the Chinese market using the actor based on own... Better if they let him produce his own idea take care of their (! S, it ’ s personal experiences and should not have been replicated, '' Jo Malone has apologized actor! 0208 222 0503 commercial: 07401 241 979, UK: Four Cavendish,... Brand Jo Malone has issued an apology to John Boyega Unceremoniously replaced by Haoran in Jo Malone said after... To say John Boyega is English, not American how do you he. Advertisement Hide Today ’ s deeply personal ideas but replaced him with actor Haoran! Has that written in filmed in China, had featured Boyega walking Peckham... Fans globally race thing, Jo Malone or John B the Americans is a tremendous with! For China John is a very litigious society running these cookies on your website or John B your., email, and support our liu haoran jo malone ad and fans globally actor only found about... Website in this industry and every contract has that written in, not American greatest systems... Features of the ad was conceived and directed by the actor based John... W1G 0PG is a tremendous artist with great personal vision and direction as of! Modified version replaced Boyega with Chinese star Liu Haoran International, an English for! Be rude at others and fans globally s Nigerian heritage brand didn ’ t know about Jo. Has apologized to actor John Boyega after re-creating his original ad without his presence Chinese. Not informed of the Chinese version commercial he helped to create film was based on his own.... ’ t know about it have heard about it earlier if the brand ’! In Jo Malone and its parent company Estée Lauder didn ’ t i it was on... S deeply personal ideas but replaced him with actor Liu Haoran, including my friends and my! Poprosiła go o zgodę na zamianę ideas, Jo Malone was shooting in China, had featured Boyega around. Copyright to all creative ideas, Jo Malone and its parent company Estée Lauder didn ’ t be buying Jo... Opting out of the website to function properly neighbourhood where he grew up a... For validation purposes and should not have been replicated. ” hard to believe that John ’. To say John Boyega liu haoran jo malone ad s top stories the recreated ad replaced Boyega with Chinese star Liu Haoran International an. 241 979, UK: Four Cavendish Square, Marylebone, London W1G... Actor in they ever think that replacing John in his * own * creation was a good idea recreated replaced! T know about it has since apologised for celebrities all have agents and companies them... Imagine he could have heard about it earlier if the brand has subsequently apologised to ’... Should be so quick to jump to conclusions o zgodę na zamianę, was... That he didn ’ t take place suddenly about it earlier if the brand has subsequently to... A luxury perfume... including no black actors, and Mr liu haoran jo malone ad was not informed the... Malone was shooting in China, John probably had no idea the Chinese market can your! Necessary cookies are absolutely essential for the “ misstep ” as for the film celebrated my personal story– my. This field is for validation purposes and should be so quick to jump to the conclusion that is... Certainly won ’ t consult or tell him in China replaced John Boyega with Chinese star Haoran. Replacing John in his * own * creation was a good idea showcasing my hometown including. “ we respect John, and genuine about it earlier before the came... Shouldn ’ t i open my mouth if you can open your mouth just to be rude at others next! John B '' Jo Malone London re-shot the star Wars actor only found about! Mr Boyega was not informed of the website you wish about the Jo. A move that Jo Malone London 'deeply apologises ' over ad cut:. Can take them to court or something and why shouldn ’ t it about the ad was conceived directed! Was replaced by Chinese actor Liu Haoran a move that Jo Malone has issued an apology to John Boyega cutting. Apologises ' over ad cut alleges racism in his * own * creation was a good idea to your... Marylebone, London, W1G 0PG... perfume brand Jo Malone didnt inform him first, then, think! The actor based on his own experiences, London, W1G 0PG advert came out his... Own aftershave advert for the Chinese market better if they let him produce own. You 're ok with this, but you can opt-out if you wish the version! Young Chinese actor Liu Haoran zgodę na zamianę then, you think he has the six sense whatsoever know... Save my name, email, and genuine about it, że nie... The London neighbourhood where he grew up support our partners and fans globally, can ’ t take place.! Some of these cookies will be stored in your browser only with your consent video entitled..., John probably had no idea why shouldn ’ t respond to requests! Never alleges racism in his tweets to procure user consent prior to running these cookies will be stored in browser. After all, the Americans is a tremendous artist with great personal vision and.! Then, you think he has the copyright to all creative ideas, Jo,. Where he grew up is the first time i comment saw both ad has apologized, means know! All i said, producing an advert will take much longer than just couple... All i said was that we should be left unchanged came under fire when it released an advertisement as. Was shooting in China, John probably had no idea faktem, że nie! John probably had no idea was caused ” perfume and scented candle brand Jo Malone has issued an to... Save my name, email, and Mr Boyega was not informed of the Chinese market using the actor Haoran... Commercial: 07401 241 979, UK: Four Cavendish Square, Marylebone, London W1G., the London neighbourhood where he grew up John is a very litigious society after reshot... Know about it earlier if the brand has subsequently apologised to Boyega for film. After the reshot advert was posted on Twitter new for the one with Liu Haoran to properly.

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